Tuesday, December 11, 2007

Nice Sprint visual says nothing about the brand

Because I overthink these things, I've been pondering this Sprint campaign, which you've probably seen by now. Here's the deal: it uses this really cool visual device of neon drawings on top of live action, which definitely makes it more fun to watch than your average commercial, but the device says absolutely nothing about Sprint, and that's the problem. Had I not been someone who follows advertising would I have even remembered what the brand was? Whatever happened to the pin drop? Well, I guess that device is way too analog, for groovin' 2007.

1 comment:

Anonymous said...

I also like to give my agency some love by pointing out on occasion that we did a light-graffiti spot a few months before Sprint. Not that they swiped it or anything, but it's always nice to be out in front of the big guys.