Nice Sprint visual says nothing about the brand

Because I overthink these things, I've been pondering this Sprint campaign, which you've probably seen by now. Here's the deal: it uses this really cool visual device of neon drawings on top of live action, which definitely makes it more fun to watch than your average commercial, but the device says absolutely nothing about Sprint, and that's the problem. Had I not been someone who follows advertising would I have even remembered what the brand was? Whatever happened to the pin drop? Well, I guess that device is way too analog, for groovin' 2007.