Monday, February 18, 2008

Adverganza's Tuesday morning picks, 02.19.08

Wherein I scan the Monday and Tuesday morning headlines so you don't have to.

From Advertising Age:

—Marketing jobs, not media jobs, are where it's at.
—Subway can't derail Jared.
—How Rupert Murdoch could use Yahoo to rain on Steve Ballmer's parade.
—What J. Lo's twins could fetch in the celebrity mag market.
—The upfront presentations survive the writers' strike.
—Starcom Mediavest Group dumps Donovan.
Absolut Irrelevance. Vodka brand ditches old campaign and watches sales go up.
—Bob Garfield finds teensy-weensy problems in BBDO's new spot.

From Adweek (I would include a pic of the cover if I could find it on the new site, but so far I haven't. UPDATE: I scanned my print cover when it came in the mail this afternoon.):

AKQA is Adweek's digital agency of the year.
—Barbarian's Benjamin Palmer on the possibilities of open-source creative.
—Ground Zero buys a stake in a vodka brand.
Another interview with Microsoft's Yusuf Mehdi on why the company's proposed buying of Yahoo is a fantabulous idea.
—Pedigree's adopt-a-dog centered campaign.
—Barbara Lippert talks about Jackie-Moon-meets-Bud-Light-meets-Old-Spice. And yes, all of it's right for you.

From Brandweek:

—JC Penney plans to spend big to launch its American Living line.
—Take a swig of this: socially-responsible water.
—How brands fared in the Brand Keys Customer Loyalty Engagement Index Rankings.

From Mediapost:

Michael Bay's commercial for Verizon.
—So what else is new? Scion campaign goes after youth market.
—Mortgage companies slash their online spending according to Nielsen Online. You knew that was gonna happen.
—The Advertising Research Foundation starts an official Engagement Council.

What we're hearing from The Delaney Report:

—Denny's relationship with Publicis Mid America may be "on the rocks."
—Is TBWA/Chiat/Day in trouble on Snickers? Hard to believe. That campaign is great.
—Merger of Miller Brewing and Molson Coors to lead to $700 million review?

From The New York Times:

—More on that JC Penney campaign, including the actual ads, which were shot by Bruce Weber.
—Despite what Nielsen Online says, mortage advertisers are still very active.

From The Wall Street Journal (subscription required unless otherwise noted):

—Don Scales' plan to get back at Omnicom.
—Martha Stewart Living to buy the Emeril Lagasse empire.

OK. That's it. Have a good one.

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