Tuesday, February 19, 2008

Coke Zero should be for losers

I'm not under the impression that Crispin, Porter + Bogusky's campaign for Coke Zero, charging the brand with taste infringement, has taken the world by storm. Anyway, looks like the agency has been pushing the brand on the Nascar circuit with this fairly humorous film, which is asking Nascar stars to throw a race so that Coke Zero--the official soft drink of Nascar--doesn't end up in the winner's circle.

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