Friday, April 18, 2008

Here comes Advertising Week 2.0

Whether you think Advertising Week is a complete waste of time or a worthwhile annual event to galvanize the industry, the move to replace Ron Berger with Chuck Porter and Linda Sawyer as co-chairs is one sign that whatever Advertising Week will be in the future, it will be different. It's also one of the first signs that under new chief Nancy Hill, the names that have long led the industry are giving way to a new guard. Personally, in addition to making the thing more fun, I've long thought it would be great if the industry came out of the week having produced something—like banding together its skills together in service of a good cause—but when I posted that thought long ago (can't find the link), everyone found it so scintillating that no one commented. Maybe it'll stick this time. Another thought: delegate some of the programming over to two groups: 1) consumers, and 2) people in the business who are under the age of 30.

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