Tuesday, June 24, 2008

Adverganza's Tuesday morning picks, 06.24.08

Wherein I scan the Monday and Tuesday morning headlines on Tuesday because I was not in the office yesterday.

From Advertising Age:

Ad spending flat, flat, flat.
—Shocker! Some people have anti-trust concerns about Yahoo and Google's partnership.
—Even the Toyota Corolla isn't selling.
OMFG! Some people don't like this CW promo.
—In the U.K., men can love their ketchup. Just not each other.
—An interview with the Washington Post's Katherine Weymouth.
—In the wake of the iPhone, pity the poor, has-been iPod.
—Hugh Laurie loves his Burger King gold card.

From Adweek:
One Laptop per Child isn't just a byte dream.
—Kraft may be shifting the deck chairs a bit more.
Are personal care ads too honest?
—Marketers are pitching products to young voters via new technologies, even if politicians aren't (see below).
—Will jerseys in sports other than soccer start to carry logos?
—Search outfit Outrider opens a social media practice.
—New York Public Library opens a show about famous ad execs.
—With HBO's "Voyeur" the talk of Cannes town, why didn't it win the big prizes?
—Tangerine Toad's (aka Alan Wolk) Adweek column debut, "You Are Not My Friend." Well, I like to think he's one of mine.
Barbara Lippert is all smiles about Saatchi's new work for Crest.
Jonah Bloom mops up Cannes, figuratively speaking, luckily.

From Brandweek:
The SuperBrands home page. And a video that answers the question, "What Is a SuperBrand?"
How AT&T could benefit from the latest iPhone price cut.
MadCrazyLove for Lincoln's MKS Sedan.

From Mediapost:

Fox partners with Passenger, not MySpace for a community built around its TV shows.
—Just what the world needs: another ad auction service.
Vera Wang blogs.
—"Peanut Butter Manifesto" author at Yahoo, takes his jar of Skippy elsewhere.
IPG lets Alan Cohen go free.
Gannett buys a stake in Cozi.
—Google launches an ad planner, freaking everyone out.
—Gavin O'Malley on yesterday's OMMA Social.
—Martin Sorrell may not like Google, but it has the best corporate reputation.
—Not sure anyone cares, but PIC Media divorced Interpublic.

From Mediaweek:

—Once again, the presidential candidates are slow to grasp online advertising.
The impact of DVRs on TV viewing is getting stronger.
The top editor at The Washington Post resigns.

From The New York Post:

—Yahoo has 700 jobs open.

From The New York Times:

—The cable nets are up 7 to 8 percent in the upfront.

From The Wall Street Journal:

—Visa opens up shop on Facebook. Subscription required for some silly reason, because the Journal picked this up from the AP, which is a long way of saying you can read it for free here.
—The kerfuffle about that fake J.C. Penney ad.

More to come ...

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