You pretty much never see an agency buy an online display ad to promote itself, and that's not a good thing. In fact, the first time I've ever seen this done came today, from Enfatico, the new all-Dell agency created by WPP, and to me it seems crazily off strategy. (I found it on the Adweek home page.) The ad, at left, would seem to exist to attract clients, and yet, the agency's first, and probably only, priority in the near-term is to concentrate on Dell. Maybe the ad was meant to recruit talent, but all it does is link to the Enfatico home page. Why does this exist? Branding? Why do you need to brand when you're Dell's house agency?
Tuesday, June 24, 2008
Emphatically not into Enfatico ad
You pretty much never see an agency buy an online display ad to promote itself, and that's not a good thing. In fact, the first time I've ever seen this done came today, from Enfatico, the new all-Dell agency created by WPP, and to me it seems crazily off strategy. (I found it on the Adweek home page.) The ad, at left, would seem to exist to attract clients, and yet, the agency's first, and probably only, priority in the near-term is to concentrate on Dell. Maybe the ad was meant to recruit talent, but all it does is link to the Enfatico home page. Why does this exist? Branding? Why do you need to brand when you're Dell's house agency?
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4 comments:
Cathy...
Dead on. I posted on this on the 17th, when they did the dumb fucking wrecking ball ad... This is even dumber... Just posted again... Gave you the credit... 'Cos as you know, 'cos I keep telling you... I am a fucking prince.
Cheers/George
I'm pretty sure BBDO and Saatchi-Saatchi have advertised themselves in the past as well.
Totally agree with George's point, though, is that they should probably deal with Dell first before they start applauding themselves.
I thought their alleged goal was to service clients besides Dell. Given that their major (and currently solo) client is Dell, the self-promotional work may be the only chance they get to do creative stuff.
Hilarious. If Enfatico can catch up to all the work Dell is trying to feed them they might have time to rethink this ad. They are certainly touting their new name, BUT they are desperate for staff. Good quality web marketing staff is hard to find. A number of good folks have joined up and I look forward to seeing how some un-jaded talent can get excited about working on the 1- 2 largest tech manufacturer in the world. It's heady stuff if you can get over yourself.
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