Emphatically not into Enfatico ad

You pretty much never see an agency buy an online display ad to promote itself, and that's not a good thing. In fact, the first time I've ever seen this done came today, from Enfatico, the new all-Dell agency created by WPP, and to me it seems crazily off strategy. (I found it on the Adweek home page.) The ad, at left, would seem to exist to attract clients, and yet, the agency's first, and probably only, priority in the near-term is to concentrate on Dell. Maybe the ad was meant to recruit talent, but all it does is link to the Enfatico home page. Why does this exist? Branding? Why do you need to brand when you're Dell's house agency?

Did 'Ad Age' kill the name "Synarchy"?

You may have seen yesterday that the new name for WPP Group's Dell-dedicated agency is Enfatico, instead of Synarchy. Now the question is, "Did the name change because of what happened after the name was leaked, or was it never all that definite anyway?" Fortunately for Ad Age, its initial story did leave an out, stating, "WPP could change direction if the name doesn't pass legal muster or translate well into the various international locales in which it operates." What it didn't say, of course, was that the company might also steer clear of the name if it was linked to something, like, say, Nazis, a connection that I believe was first made by the writers of that story, who pointed out that the term synarchy's Wikipedia entry, " ... quotes from a book on Vichy France that had an account of French industrialists who saw Nazi Germany as alternative to Communism." The blogosphere noticed, and now, the unit has a new name, Enfatico.