Monday, July 28, 2008

Adverganza's Monday morning picks, 07.28.08

Wherein I scan the Monday morning headlines so you don't have to.

From Advertising Age:

CMOs don't keep their jobs long, but while they have them, they make $1.5 million/year.
Cry a tear for Noxzema.
—Everything you need to know about the Hispanic market.
—GM spends 25 percent of its marketing dollars on digital.
—Verizon, Mars get themselves in hot water.
This guy wishes Apple would pick a successor.
Pricewaterhouse Coopers' 2008 global media forecast.
Miles Young and post-Shelly Lazarus Ogilvy.
Amit Kapur explains MySpace's music strategy.
—Amazingly, there's hype in the online ad market.
—Unilever dumps those detergent brands.
—Bob Garfield feels that thrill running up his leg about this McCain video.

From Adweek:

"Strong", "aggressive" Miles Young.
—Spike TV actually gets non-beer advertisers.
Obama makes an Olympics buy.
—Pete Blackshaw talks up word-of-mouth marketing.
—What's all this about clients taking jobs at agencies?
—When will a sinking campaign suck the wind out of marketing budgets?
—The story behind "Black Boy Wanting Water."
—All about the Jay Chiat Planning Awards.
Avi Dan asks: "What happened to the madness?"
Social Media 101.
Barbara Lippert is right. This Reebok spot from mcgarrybowen rocks. Too bad all it advertises is this lousy t-shirt.

From The New York Post:

—Interview with, among others, Ogilvy's chief diversity officer, talking about fondue. Ha. No, they're talking about diversity dummy!

From The New York Times:

—Stuff most of you don't know about ad exchanges.
Kewl. Former Google execs launch their own search engine, called Cuil.

Much more to come, when I get a chance later. Friends in town unexpectedly. Must go do lunch.

OK, now it's later, and I never did finish this. Sorry. Post-vzcation re-entry proving arduous.

1 comment:

Anonymous said...

Re: diversity.
Perhaps quotas are better than affirmative action.
The former can be followed just by counting and doing long division; the latter is selective and creates resentment.