Thursday, September 4, 2008

American Express touts its Members Project

American Express just posted this commercial to its "Members Project" channel on YouTube. It's basically a retrospective of clips from spots, using a lot of editing creativity, by AmEx commercial endorsers, including some footage from a spokesperson gig that Jim Henson did back in the day. It ties back into the "Members Project"—in which AmEx cardmembers suggest, and vote on, worthy initiatives to get $2.5 million in funding from American Express. Via Ogilvy.


Anonymous said...

Hello, I like your blog. I learned about the company on this great site American Express is a diversified financial services company. American Express specializes in credit card, charge card and traveler's check business. American Express provides a line of credit card products, such as One card, Discover card, Centurion card, Blue card, Red Card, Clear card, Express Pay card and Plum card that allow their customers to carry a balance, interest protection, rewards program, savings accelerator plan, damage waiver and a variety of other benefits.

Anonymous said...

Do you know the creative team names that created this ad? Or is there a agency directory were I can find this information? Thanks so much. Paul