Wednesday, October 15, 2008

Adverganza's Thursday morning picks, 10.16.08

Wherein I scan the Thursday morning headlines so you don't have to:

From Advertising Age:

--Did you hear the stock market went down yesterday?
--Did you know yesterday was Global Handwashing Day? Turn back the clock and wash your hands. And watch those Nepalese SMS-ing while you're at it.
--Droga5 finds its Method.
--3 Minute Ad Age: the latest in the Portable People Meter controversy.
--Group M uses social networking to try to get its employees to go digital.

From Adweek:

--Here's something Obama and McCain agree on: they're both pissed at YouTube for pulling down some of their stuff.
--Location-based ads might be good!
--Google doing an Entertainment Tonight for YouTube people? It's called Poptub. There's a snippet below.

From Brandweek:

--Maybe throwing soup at each other isn't all that great an idea.
--And now Wrigley and Trident are throwing gum at each other, with the FTC presiding. Ew.
--Film at 11! "Presidential candidates who include Internet, wireless and other forms of new media as a key part of their election campaign are more likely to attract young voters than candidates who do not."

From Mediaweek:

--Slackening ad spending got you down? Go into the search business.
--How NBC is doing in terms of its content being seen on alternative platforms.
--News Corp.'s IGN caters to those women gamers.

From Mediapost:

--It's about god damn time: Pizza Hut launches an ordering app on Facebook.
--Did you ever think of the word "purity" in relation to the prepared meals made by CPG companies? I never did, either.
--McCain can't evaluate YouTube clips before they get taken down. But, really, would he have the time?
--The iPhone cannot be killed.
--JP Morgan "cuts eBay to neutral"; says it runs on a crappy platform.
--Technorati launches ad network, buys AdEngage to get it running.
--Having just hired Lauren Rich Fine, now ContentNext has hired a dude from The Wall Street Journal.
--Google TV Ads integrates with a direct-response TV ad platform used by huge media agencies. Maybe we can all just get along after all.
--C3 crown goes to ABC so far in 18-49.
--Diane Mermigas on 7 new business models needed by broadcast networks. I think selling more t-shirts would be a good start.

From The New York Post:

--CNBC fights back, running new "In Cramer We Trust" promos, after Fox Business News slammed Jim Cramer. Can't find any spots that carry this tag online yet. Sorry to be so freakin' lame.

From The New York Times:

--If you don't want to be depressed about the marketing business, don't read Stuart Elliott's walkup story to the Association of National Advertisers conference, starting today in Orlando.

From The Wall Street Journal:

--Guess what? Those nasty campaign ads haven't really worked. Worth looking at this free feature for the stream of all of the campaign ads this season.

That's it, folks.

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