Monday, October 13, 2008

Adverganza's Tuesday morning picks, 10.14.08

Wherein it was Columbus Day yesterday, so I'm scanning the Monday and Tuesday morning headlines so you don't have to:

From Advertising Age:

--Carat president Scott Sorokin leaves; replaced by Martin Cass who has a lot of experience with some client named Procter & Gamble.
--Did you hear the market was up today?
--Ad Age's annual list of 30 Power Players in marketing. P&G's Marc Pritchard tops the list. Six of the 30 are women.
--YouTube's video search ads.
--Film at 11: The TVB thinks General Motors is spending too much on spot.
--What can agencies do about clients who lose their liquidity?
--How the advertising and marketing worlds handled themselves during the recession of the 1970s.
--The credit crisis makes fast food slower, but still doesn't explain why it took 20 minutes for us to get our McDonald's order yesterday.
--Don't drop the cause now!
--Forget the grande latte, the real news at Starbucks is ... oatmeal.
--Print cozies up to Google and Yahoo.
--Everyone's flocking to local banks.
--Two-year report card on DraftFCB; yes, George Parker is quoted, telling the agency to "shut the fuck up." Here's George's take on telling Ad Age to tell DraftFCB to "shut the fuck up."
--Things are good in the funeral marketing business.
--Bob Garfield says that both Obama and McCain are liars.

From Adweek:

--Interview with former Ogilvy & Mather president Ken Roman, who has written a book about David Ogilvy. What a blast from my past.
--Adweek's take on the shuffling of the deck chairs at Carat. No, don't read too much into the deck chairs metaphor. It's 11:00 p.m. and I'm tired.
--So BMW goes and hires some consultancy from London to handle its media review. What-evah.
--Pepsi considering cheating on BBDO.
--Everyone wants viral, but no one is good at measuring up.
--How can the beauty of search extend to display?
--It's time for a profile of thehappycorp's Doug Jaeger, who also got this little job recently at the Art Directors Club.
--Barbara Lippert on Tina Fey's Sarah Palin.
--WPP's plans for TNS.
--Are you ready for jimbobkrause?
--More depressing predictions about the future of Detroit.
--Wonderful remembrance of two employees (fortunately, only one just left for the Great Beyond), by Court Crandall of Ground Zero.
--Avi Dan on why advertising ain't what it used to be.
--Ad of the Day: more Happy Cows from Deutsch.

From Brandweek:

--Some brands love a crappy economy. Maybe yours is one of 'em.
--Ford's Mark Kaline to join Kimberly-Clark as its first global media director.
--Affluent people still into redoing their kitchens.
--Timex becomes a sponsor of the ING New York Marathon. Get the synergy?
--MySpace launches MyAds, a CPC solution for smaller advertisers.
--Beware the popping of the "Brand Bubble."
--Big marketing presence = big Web site traffic.
--Krispy Kreme goes to China, does other stuff.
--Add one part David Fincher, one part LaDainian Tomlinson, to one part Troy Polamalu. Stir. Voila! It's a Nike ad.
--So, long Cosmo Girl. (The print version, anyway.)
--InChairTV, for that captive audience strapped to the chair in the dentist's office.
--First episode of "30 Rock" this year available online only for a week before it airs.
--Film at 11! AdGooRoo says more advertisers are buying Microsoft's Live Search.
--Consumer magazine ad pages down 9.5 percent.

From Mediaweek:

--A bunch of shows have been showing increases of more than one million viewers once DVRs are factored in.
--NBC relaunching local station Web sites, to focus on less on the TV stations they are affiliated with, more on the cities they live in.
--New Newsweek chief Tom Ascheim asking Roger Black and Jonathan Karp to "reimagine Newsweek" as though it weren't a pamphlet. Ha!
--This week's Magazine Monitor.
--Mike Shields on what ails Yahoo, and what Yahoo should do about it.

From The New York Post:

--Big media companies with lotsa debt are about to have a touch time on it. Tribune Co.? Univision? Clear Channel? That means you.
--Now too many people want to leave the Newark Star-Ledger.
--Is Apple about to introduce a laptop for under $1000?

From The New York Times:

--Uh-oh. Newspaper online ad revenue flat.
--This Halloween, look for "scary savings" and "Deals so good, they're scary." You get the point.

That's all folks. Found that The Wall Street Journal's stuff was boring. Or maybe it's just boring to read about advertising when the really hot news always seems to involve Ben Bernanke and Henry Paulson.

More to come ...

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