Uniqlock has me in trance

So, I'm sitting here watching the winner of the Grand Clio in interactive (which isn't particularly interactive). It's this wacky Uniqlock site; my husband is watching, "The Man Who Shot Liberty Valance?" which makes the whole thing seem even stranger. To watch, go here then, stare at the computer screen. You won't need drugs after this, promise. If you're not in a trance already, go read Barbara Lippert's critique.

Here's something to do with that crappy ad trophy

From what I can tell, most of my fellow ad bloggers have missed the "hot" story of youarefallon.com. The copy about this site that was emailed to me reads as follows: "In celebration of all those who put 'The work, above all' in the last 26 years, Fallon is asking you to donate an award that you won during your time at Fallon. In a symbolic ceremony, the awards collected will be melted to create the WE ARE FALLON copperplate, which will be mounted at the entrance of our new building. To learn more, go to YouAreFallon.com." According to the "Who Has Donated?" link on the site, people are really contributing stuff: 73 awards have been contributed so far including seven Cannes Lions (two Grand Prix!), and, from David Lubars, the 2001 O'Toole Award for Best Agency. I was thinking this was a hoax, but maybe not.

Let's start a new award show ... the Brainys!

OK, so now the Clios are going to have that firm that monitors people's brainwaves while watching Super Bowl ads do the same thing at the Clios. The plan is to take the finalists' ads and let people at the show have electrodes attached to their heads while they watch them. "Brain activity will be measured and recorded in millisecond increments to determine which ads elicit the strongest response," the email accompanying the release says. Since judges are always whining about how hard it is to judge, let's just eliminate them altogether and let the brainwaves do the awarding.