Comcast may just get to live

Been wondering when Bob Garfield was going to write something about Comcast's efforts to rectify its lousy customer service image, especially since my man, Frank Eliason, now has the distinction of being pictured on the front page of The New York Times. (Below the fold as I recall, but still ... ) Why Garfield? Because when he's not tearing apart ad campaigns, he runs comcastmustdie.com. So, finally noticed this column declaring "Victory!" this morning, in which Garfield says, "Comcast has institutionalized the practice of listening, in live forums around the country but especially on the internet, to resolve individual problems and learn about the (many, gaping) holes in its customer-service operations." Yeah, I lifted the picture from the Ad Age site. It's funny.

Social Media Insider ponders the Plaxo-Comcast deal

In case you missed it, Plaxo agreed to be acquired by Comcast yesterday. Before you keep scratching your head, go read my Social Media Insider column over at Mediapost. Makes more sense to me now, too.

Comcast wallet catches a thief

Of course, Bob Garfield is going to hate this commercial because it's from Comcast, but it's another bit o' funny in the "your wallet will thank you" series promoting the Comcast Triple Play. OK, I have one technical complaint that Garfield and I would probably agree on: the interplay between the wallet and the thief happens so fast it's hard to tell the wallet is beating him up. What about a little slo' mo'? Assume this is from Goodby. Via Funnyplace.org.

Goodby creates new language for Comcast

Saw this cool Comcast "triples language" site from Goodby yesterday, at a creative panel at ad:tech (hey, I finally noticed that ad:tech dropped the "@" sign .... the old log was sooooo 1999). Whoops. Got way off point. Anyway, everything about this Comcast site—which promotes the Comcast "triple play" offering—rocks. The navigation, the amusing word plays, and the videos. It centers around behaviors that people indulge in once they have phone, Internet and TV from Comcast. A few examples:

Wi-fiving: Instant messaging a friend to celebrate a specific part of a TV program, usually a sporting contest.
Tomphonery: Calling a friend on the phone to hear their reaction to an obnoxious email.
Karaocasting: Singing karaoke On Demand while broadcasting it on your Webcam.

You can enter your own word and see if it gets added to the site. I submitted "postatubing" which is the act of writing posts while watching cable, an activity you can depend on me doing at least several night a week, which explains why so many Adverganza posts make no sense at all. If it gets added, you can bet I'll be wi-fiving.