Whatever, here's who won the Doritos ad contest

Beginning to think that no one gives a shit about consumer-generated commercials anymore, which isn't necessarily a bad thing. But when I say "no one" I may just be referring to ad wonks like myself. Almost 900 people submitted videos to the recent "Doritos You Make It" contest. The winner is above. Not a bad commercial at all—and I kind of like the amateur production values—but as with so man CGM commercials, it's a one-off that doesn't lend itself that well to endless iterations.

Andy Borowitz and the Doritos URL

As my Twitter circle knows, actually went into the city last night (if you have to ask which one ... ) to see Andy Borowitz, Susie Essman, Jonathan Alter and Calvin Trillin discuss the upcoming presidential election at the 92nd St. Y. Borowitz did take time, however, to comment on the absolute ridiculousness of URLs appearing on bags of chips, as in "For more information, go to doritos.com. " He also, rightly, predicted that if he went to the URL www.doritos.com/faqs, there'd be answers to questions, he didn't really want to know the answer to. Fortunately, the site doesn't exist.

People can't stop making Doritos ads

I've embedded the Doritos video above not because it's very good but just to illustrate that the hordes are once again getting all hot and bothered about making Doritos commercials. In other words, if many people in the biz are burnt out on the idea of letting consumers make commercials, many consumers apparently aren't. This one features six toes, when, to me, even thinking about one toe and food in the same breath is pretty unappetizing. You can view other Doritos consumer-generated ads at the YouTube DoritosYouMakeIt channel.