Thursday, June 19, 2008

Whatever, here's who won the Doritos ad contest

Beginning to think that no one gives a shit about consumer-generated commercials anymore, which isn't necessarily a bad thing. But when I say "no one" I may just be referring to ad wonks like myself. Almost 900 people submitted videos to the recent "Doritos You Make It" contest. The winner is above. Not a bad commercial at all—and I kind of like the amateur production values—but as with so man CGM commercials, it's a one-off that doesn't lend itself that well to endless iterations.


Anonymous said...

Whatever. It’s not even an original idea. From crabs worshipping Budweiser to sandwiches lusting for French’s mustard (way back in the day), this concept comes up annually.

Tim Nudd said...

Doritos subsequently beamed this commercial into outer space. Seriously.