The story about the marketing and branding behind the New Museum of Contemporary Art in the current issue of Portfolio, isn't much, but at least it's a start. I've been waiting, waiting, waiting for Portfolio to acknowledge the industry's existence and was about to chastise all of you for being too boring to write about, but you're temporarily off the hook. The story is made less interesting by the fact The New York Times already covered it last week, still there's a fun sidebar of what ideas from branding agency Wolff Olins, and creative agency Droga5 got shot down. Wolff Olins rejectees: small speaker announcing lead donors, staffers wearing bright sashes of museum's logo, just calling the museum "New." Droga5 rejectees: cut a silhouette of the new building out of a billboard, something about artists sculpting "refrigerators in the shape of the building as an homage to the neighborhood's history as a restaurant-supply district."OK with me that the world is without that one.
Showing posts with label New Museum of Contemporary Art. Show all posts
Showing posts with label New Museum of Contemporary Art. Show all posts
Monday, October 22, 2007
'Portfolio' finally covers ad business!
The story about the marketing and branding behind the New Museum of Contemporary Art in the current issue of Portfolio, isn't much, but at least it's a start. I've been waiting, waiting, waiting for Portfolio to acknowledge the industry's existence and was about to chastise all of you for being too boring to write about, but you're temporarily off the hook. The story is made less interesting by the fact The New York Times already covered it last week, still there's a fun sidebar of what ideas from branding agency Wolff Olins, and creative agency Droga5 got shot down. Wolff Olins rejectees: small speaker announcing lead donors, staffers wearing bright sashes of museum's logo, just calling the museum "New." Droga5 rejectees: cut a silhouette of the new building out of a billboard, something about artists sculpting "refrigerators in the shape of the building as an homage to the neighborhood's history as a restaurant-supply district."OK with me that the world is without that one.
Thursday, October 18, 2007
It's not just a logo; it's a vessel for content
The New York Times gets deep into logo theory this morning with this story that spins off of the new logo for The New Museum of Contemporary Art. I don't get how the picture at left, from the Times story, is meant to depict the logo, or why the headline of it seems to be missing a word: "One the most important buildings to be built in New York City in the last fifty years," but the logo theory is this: that in an era of endlessly manipulative content, logos must, instead of being static, be capable of being "'containers' for content." This theory is being spouted by Karl Heiselman, the head of Omincom Group's Wolff Olins, the company that designed the New Museum's logo and the much derided one for the 2012 Olympics. Hmmm. My head is starting to hurt.
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