Love that collapsing Parthenon!

Not sure what this spot is doing for General Electric, but the 10-year-old loves it. Via Funnyplace.org.

What if synchronized divers blogged?

So, David Churbuck of Lenovo pointed out on Twitter this morning that the company is hosting blogs from 100 Olympic athletes. I did the obvious—a search for Michael Phelps' posts—but apparently the guy ain't got time to blog. Still, good idea, in keeping with a company that is a Chinese sponsor of the Olympics that makes computers. You can also follow Olympians at lenovo2008 on Twitter. Unfortunately, no posts from synchronized divers. Really want to know if synchronized divers do everything in tandem. Like, if synchronized divers did blog, would they simultaneously type out the exact same posts? My head is exploding.

Sorta kinda Michael Phelps ad for AT&T

OK, here's a new evil twin commercial for AT&T with an Olympics theme. It doesn't exactly star Michael Phelps, but wish it did. Better to have two Michael Phelps' in a commercial than two Michael Phelps fans, I always say.

Now Kodak is out of the Olympic game

By my count, Kodak is now the second major company to decide not to keep sponsoring the Olympics, following General Motors, which made up its mind in August. Like GM, Kodak is a troubled brand, and it's quite possible the company won't successfully make the shift to being a digital company, but there are other factors at work here too other than saving money—otherwise it might be worth it for Kodak to use the Olympics (the deal ceases after Beijing) as a launching pad for its great rebranding. The Olympic Games just aren't the draw that they used to be, which, whenever it becomes time for NBC or some other network to negotiate the broadcast rights, could be a watershed in terms of determining what mass media properties are worth in a fragmented media world.