Tuesday, January 29, 2008
And now the new Wendy's work from Kirshenbaum
Now that we've laid the red wig campaign to rest (see below), let's examine the new Wendy's work from Kirshenbaum + Bond, which you can see here at the Ad Age site. (These people sure work fast, don't they?) You can see the tag at right, which says Wendy's is "waaaay better than fast food" well, maybe. As for the whole commercial, which focuses on its version of the Filet-o-fish, it's very product-centric. And it's also exceedingly boring.