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So
NBC's Jeff
Zucker gave the keynote yesterday at
NATPE, and talked about what why the network, in all likelihood, is not planning a glamorous upfront presentation this year, and he did so--at least if you look at the snippets here on
the Ad Age site--without once mentioning how the writers' strike might leave a network with not a lot to show.
Zucker talks about the upfront presentation as a thing of the past. Why does this seem like a
trendlet that we'll see for a few years rather than the end of an era? I guess it's '
cuz ad execs sure like their TV stars.
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