Thursday, January 31, 2008

OK, kids, here are Bud Super Bowl teasers

I also got shipped a bunch of teasers yesterday for Bud and Bud Light (the Clydesdale one is above; you can find the other four here, here, here and here. While occasionally showing potential, when looked at, in teaser form, they run like a check list for what to make sure to include in Super Bowl ads, especially for an advertiser who has as many spots to play with as Anheuser-Busch. Frustrated cavemen? Check. Animals with human emotions? Check. Frat boy humor? Check. Making fun of foreign accents? Check. I may sound a little jaded, mostly cuz I am, but I'm sure these commercials will be huge hits. Coolest thing to me about this campaign is that A-B has created a widget to make it easy for people to stream these ads on their MySpace, Facebook or other Web pages. Would love to know how the metrics turn out on that one. Isn't it weird to contemplate that advertisers are spending $2.7 million for 30 seconds of airtime on the Super Bowl while simultaneously spreading their Super Bowl ads for free all over the Web? I know there's nothing expressly new there, but every now and then you have to take a moment to think about how bizarre that really is.

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