Friday, February 1, 2008
Chrysler says it's a new day
Chrysler just posted this spot to YouTube—part of a new corporate campaign, with brand-specific components, that is breaking in spot TV on the Super Bowl. It's part of what the company is calling its New Day Celebration, focused on "the new Chrysler LLC direction as a company that listens to its customers and is committed to moving fast and responding to customer and dealer feedback." How radical. This commercial reminds me of the kicking trees spot for Wendy's since it takes place in a forest. Man, just can't get this red wig campaign out of my, um, hair. It's a sickness.