Friday, February 1, 2008

Jumping on Super Bowl bandwagon winner: Nationwide

No, Nationwide Insurance is not appearing on the Super Bowl this year, after a three-year run which culminated with what many consider last year's breakout commercial: the one featuring K-Fed at the fry joint (above). But that doesn't mean the company isn't trying to get in on the action ... no. Actually got an email from one of their reps today featuring a Q&A with Steven Schreibman, vp of advertising and brand management at the company, advising companies on how to get the most out of their Super Bowl ads. I won't bother to post it because the first step to taking advantage of Super Bowl hype is to think about it well in advance of the Friday before the game, and the Q&A leaves unanswered the question of why the company bowed out this year. And, you don't need to read the Q&A to conclude that Nationwide is the winner of this year's Super Bowl Bandwagon Award, given exclusively at Adverganza. Congrats all around!

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