Monday, January 7, 2008

Here's are full details about the new 'Adweek'

Hi folks, a little busy today working on a deadline but, because of my continuing interest in the future of Adweek, I present below the entire news release about the relaunch, which is currently circulating amid flacks and reporters everywhere. Don't have time to comment on the release, except to note that, on the frequency issue, it talks about 26 issues and then 10 special issues. I suppose that makes more sense than 36 random issues. I'll save the rest of my analysis for Feb. 4, the day that this whole spanking new Adweek launches. OK, kiddies, here you go! Now talk amongst yourselves.

Adweek to Re-Launch, Better Integrating Content

Across All Platforms and Enhancing Audience Experience

Iconic Brand to Feature Most Comprehensive Source

of Integrated Content and Offerings Through Print, Online and Events

New York, NY (January 7, 2008)—Adweek today announced a complete re-launch of its brand, encompassing all delivery channels: print, online and face-to-face. The new Adweek¸ which will be unveiled on February 4, 2008, will provide a 360 degree approach to industry coverage, analysis and trends through a new website with unique functionality, a magazine with broader editorial and new events – all of which will be more closely aligned. The announcement was made by Sabrina Crow, senior vice president, Marketing and Media Group, Nielsen Business Media, which includes Adweek.

“Our strategy is to best satisfy our audience by delivering the most comprehensive and robust content, tools and community in the industry coupled with data that is exclusive to Nielsen,” said Crow. “We are driving stronger integration across our entire portfolio while providing advertisers with new and expanded opportunities to interact with their target audience within the trusted and respected Adweek environment.”

“The new Adweek represents an important shift in editorial direction, scope and content distribution,” adds Alison Fahey, editor, Adweek. “We will move from a vertical ‘agency’ book to a broader perspective with more in-depth analysis and a focus on innovation and marketing strategies. Never before have all our platforms been so seamlessly connected to more deeply engage our audiences and provide them with ideas, inspiration, and community.”

The re-launch will create an indispensable forum with the most comprehensive source of news, ideas, information, trends, forecasts and analysis - online, in-print and through events. More content will be available and integrated across all platforms, allowing the audience to engage with Adweek when, where and how they prefer. New enhancements and features include:

  • Digital: with better navigation to enhance user engagement, the new Adweek.com will feature the most robust content in the industry including insights culled from Nielsen data such as BuzzMetrics and global advertising spending. The website will feature multiple enhancements designed to facilitate peer-to-peer dialogue within Adweek’s community, while providing additional opportunities for advertisers. These include:
    • Creative Database: with thousands of commercials, searchable by brand, product, date and agency. Users can also upload their own work, critique others’ work, and vote on the Best Spots of the Month.
    • In addition, the site will offer peer forums, weekly video interviews with leading executives, and comprehensive agency profiles with user generated content and exclusive news.

  • Print: the new Adweek magazine will deliver longer features, key insights, case studies and client strategy critiques and innovative ideas across all marketing disciplines. The magazine will reach beyond the agency community it has traditionally covered to mine inspiration and ideas from outside industries. Adweek will publish 26 issues in addition to 10 special editions focused on areas including design, mobile marketing, digital services and media and measurement.
  • Face-to-Face: Adweek will offer a series of new and enhanced conferences and events designed to facilitate dialogue, build community and provide a forum for insights and ideas that extends beyond the ad industry, including:
    • The Adweek Roundtable Events: These events will gather top-level executives to discuss and debate pressing issues of the day.
    • Adweek Salons: This networking series will provide an intimate gathering of industry executives where ideas can be exchanged.
    • The Inspiration Summit: A one-day event that will feature visionaries from outside the industry to discuss external influences on the advertising business and to show how inspiration can be drawn from unlikely sources.

The re-launch will be supported by a new advertising campaign developed in conjunction with Cowboy, a New York City-based advertising agency. Beginning today, advertisements will run in select online and print publications.

About AdweekMedia:
AdweekMedia is the premier information source for media, advertising and marketing industry news and analysis, providing an integrated product portfolio led by trusted brands Adweek, Mediaweek and Brandweek. Industry professionals in all stages of their careers turn to AdweekMedia’s digital and print properties, and leading executive conferences, for trusted content and interactive programs tailored to better serve their customers, build their network, and advance their market knowledge.

AdweekMedia is owned by Nielsen Business Media, part of The Nielsen Company. Nielsen Business Media is a leading market-focused provider of integrated information and sales and marketing solutions, helping businesses go to marketing more effectively and efficiently.

About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (Nielsen Online), mobile media (Nielsen Mobile), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.

3 comments:

Anonymous said...

Zero comments. That says volumes about the utter irrelevance of Adweek as it fades into oblivion, and rightfully so. It's going, going, gone, and no one cares.

Terry said...

Time to change the name to go with the "relaunch.'' Maybe Ad Fortnight?

Anonymous said...

New Name:

AD(Maybe Next)WEEK