Monday, January 28, 2008

Adverganza's Monday morning picks, 01.28.08

Wherein I scan the Monday morning headlines so you don't have to:

From Advertising Age:

—All about that National Association of Realtors campaign that says now is a great time to buy. As a real estate agent myself, I shall refrain from commenting.
—People will watch the Super Bowl into the fourth quarter, this story predicts. Yeah, but what about the focusing problems of the drunks?
—Mac people really are arrogant, says study. But, no, they don't all date Drew Barrymore.
—Hundreds of thousands of people embrace Dewmocracy.
Colt 45 ads feature cartoon-like characters and the tag, "Works Every Time." Would you believe some people are offended?
More insight into the appointment of Nancy Hill to head the 4As.
—Bob Garfield doesn't like the aforementioned real estate spots. But he dislikes Realtors even more. Hey, Bob, we're not all the same. (OK, I commented.)

From Adweek:

—Toby Gabriner goes to Adzilla.
—To promote her new book, Nina DiSesa talks about how advertising is till a boys' club.
—Nielsen to use its Hey! Nielsen! site to see what people really think of this year's Super Bowl ads.
Complete pre-game analysis of this year's Super Bowl advertising, in case you haven't gotten enough hype yet.
—Interpublic says there's still life in Magna Global.
—People don't really agree on what the second best Super Bowl spot ever is.
Barbara Lippert goes bottom-fishing, critiquing Super Bowl ads for GoDaddy and

From Brandweek:

—Are sales of import beers in a recession-induced stupor?
—Nike to launch a new line of performance trainers, and another brand that I've never heard of, may be threatened. Maybe I don't work out enough.
—More Super Bowl hype, and the demise of consumer-generated Super Bowl ads. I'm liking this year's crop of spots better already.
—Why the new Subway Feast sandwich isn't a natural fit for the chain that made a name for itself out of Jared's jeans.
—A new video feature, "Marketing Wakeup Call," talks about crappy social networking campaigns.
—Tiger Woods cosies up to the Buick Enclave, and the timing couldn't be better.

From Mediapost:

—Dunkin' Donuts launches a CGM contest on YouTube. Well, I guess CGM isn't entirely dead.
—Super Bowl advertisers' stocks beat out the S&P 500, according to some egghead professor guy.
—Imus gets sued for criticizing a commercial for Gerald Ford's book a full year ago, saying that the publisher ""have been waiting for him to croak so they can unload these."
—Blame the writers' strike: people are actually watching "Celebrity Apprentice."

What we hear from The Delaney Report:

—Hershey's is closely examining its marketing and advertising, though it seems too early for use of the "R" word.
—"Green" car Tesla might be getting off the ground. Might want to check around on when it'll need an agency.
—Tom doesn't like BBDO's new spots.

From The New York Times:

—Advertisers are partying like it's a ... recession.
—On Fox, it'll be SuperBowlTuesday, or SuperTuesdayBowl, or something like that.
—Target doesn't care about bloggers, and bloggers can get really, really mad (registration required).

—Scientology's been very, very good to Gawker.

From The Wall Street Journal (alas, subscription required unless otherwise noted, from here to eternity):

—Here's its round-up of the Super Bowl ads, and lucky you, it's free.

1 comment:

Unknown said...

Boys' Clubs.
In the 25 centuries or so since Aristotle and Plato, men reigned in every realm of "business" in Western Civilization including finance, law, manufacturing, medical services, art, and even in newer and far less significant professions such as advertising agencies. Joanne of Arc, QE I and Madame Curie, notwithstanding.
Nor the great, forgetten industrialist Vivian Kellems.
So to ascribe some special odium to the ad biz is odd since it is probably so that the advertising business was the first white-collar-establishment enterprise that women thrived in.
Today, there are more women in universities than men; more women becoming doctors than men; almost as many women in law school as men.
Perhaps, a contrarian view would be that the advertising business has been passed by, that aspiring women are aiming higher than writing copy and strategizing strategies strtegically.