Monday, February 25, 2008

Adverganza's Monday morning picks, 02.25.08

Wherein I scan the Monday morning headlines so you don't have to (though I'm out at the Interactive Advertising Bureau conference in Phoenix so this may be spotty) ...

From Advertising Age:

--The death of DDB's Paul Tilley by apparent suicide.
--Sony opens up its gaming platform to advertisers.
--Kimberly-Clark, Unilever cut back on their TV budgets.
--Actual ad creatives behind Barack Obama's viral video successes.
--After all these years, Bob Garfield decides he likes Fallon's Holiday Inn campaign.

From Adweek:

--More on the death of Paul Tilley.

From The New York Times:

--Company wants to turn cell phones into universal remotes. Scary.
--ABC to launch on-demand service that doesn't allow users to skip commercials. Scary.
--The Leap Year Day as promotional opportunity. Yeah, that's scary too.

From Brandweek:

--Automotives scramble for online inventory.
--Crest WhiteStrips are really for protecting you against tartar. Yeah, sure.
--Why worry about commodity inflation?
--How mobile will be a big hit among print publishers.

From The Wall Street Journal:

--Online ad networks get more funding. Click away, it's free.

From Mediapost:

--Burger King will follow rules for marketing to kids in Europe.
--P&G gets behind initiative to measure marketing in stores.
--Avenue A/Razorfish spent less on portals last year.
--Zinio strikes a deal with Havas Media.
--Internal email from Microsoft's Kevin Johnson detailing how the Yahoo deal would come together.
--Project Apollo is dead.

More to come later. I'm off to the IAB conference call to hear Jerry Yang speak. Should be, um, interesting.

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