Tuesday, February 26, 2008

A few short notes from the IAB conference

Sorry the blog has been quiet for the last day. Kind of ironic since yesterday would have been a great day to blog more since I've been at the IAB conference (that's the Interactive Advertising Bureau, but seriously if you don't know that by now I have no time for you.). I'll say more later, but wanted to jot down that this has been one of the few conferences where there has actually been real discussion and interesting things to ponder, whether it was trying to look past Jerry Yang's glasses and figure out what was really going to happen between Microsoft and Yahoo! or Group M's Rob Norman stating the case for media agencies to take on, and profit from, the markets in which they play. What I haven't seen--dare I say of course?--are many traditional advertising types, which, about fourteen years into the revolution, is frankly astonishing. However, in addition to the Internet faces in the crowd like Martha Stewart's Wenda Harris Millard, Internet exec around town Dave Morgan, and Google North American president Tim Armstrong, attendees included the Magazine Publishers Association's Ellen Oppenheim, and Nancy Hill, incoming head of the 4As. While I'm listening to the panel onstage now, here's a new definition for remnant inventory: Inventory that hasn't found a buyer yet. Ha! One last note: the IAB was hoping for 200 attendees. They got 400. More meaty posts to follow.

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