Thursday, March 6, 2008

Wells is well and living in cyberspace

And here I thought Mary Wells (not the Motown singer but the advertising legend) was just hanging out in the south of France, reading a good book. Maybe she is, but she's also one of the founders of a site that's launching next week called Wowowow (a play on women on the Web), with a bunch of other high-powered females of a certain age, such as Lesley Stahl, Liz Smith and Joni Evans. A picture of the founders included in a lengthy story about the site in the Times makes it look as though having a certain tone of bleach-blonde was a prerequisite. Anyway, Wells is quoted as saying, when there was discussion of naming the site something with the word "broad" in it, "“I went through a period where I really thought ‘After all we have done in our lives and accomplished—to call ourselves broads?’”

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