Monday, March 3, 2008

Adverganza's Monday morning picks, 03.03.08

Wherein I scan the Monday morning headlines so you don't have to (sorry a little late this morning):

From Advertising Age:

Starcom is Ad Age's media agency of the year.
—Who's the most ethical of them all: Unilever? Or Procter & Gamble?
—A feature that focuses more on Paul Tilley's life and death than ad blogs.
—Jonah Bloom on why last week's ugliness surrounding Paul Tilley's death is the industry at its lowest.
—So, last Thursday night was the "Media Battle of the Bands" to benefit CityMeals on Wheels. Yeah, it's really great people are going to get fed and all, but who won?
—Why the media agency business is where it's at.
—Vote for John McCain because his ad spending has the best ROI.
Can Crispin make Microsoft hip?
Bob Garfield on Hillary's alleged fear-mongering ad.

From Adweek (I'd put up the cover but can't find it online):

—Breaking with media agency of the year orthodoxy, Adweek picks Mediaedge:cia.
—Microsoft never would've hired a small shop like Crispin five years ago.
—Joseph Jaffe on why so many big campaigns, sizzle, then fizzle.
—Barbara Lippert on the product defects of Brand Hillary.
Tap water rules.
—Data from Nielsen Monitor-Plus (go to the home page and scroll down).
—And you thought Doc Martens were the only shoe brand that trafficked in dead celebrities (from Friday).
—Bud.TV, still in purgatory (from Friday).

From Brandweek:

—Many, including the FTC, are part of a green backlash.
—Going beyond the last click.
—Presidential candidates love Dunkin' Donuts.
The Premio Lo Nuestro Latin Music Awards are the Super Bowl of Hispanic TV.
—Dockers are no longer just for slightly paunchy guys.

From Mediapost:

—All-State campaign features Kasey Kahne.
—A men's fragrance from Coty and Playboy.
—Social network providers Mzinga and Prospero merge.
—Timex uses podcasts to launch its iPod-friendly Ironman iControl watch.
—WPP Group predicts a global slowdown in 2009.

From The New York Post:

—Shocker! Not. Martin Sorrell thinks Microsoft buying Yahoo is a good idea.

From The New York Times:

The Times weighs in on 'Blogs of Death.'
—Sears and Hearst cozy up in a new campaign.
—Wal-Mart buyers blog about products they don't like. Here's the site.

From The Wall Street Journal:

—Ad buyers and network execs see a strong upfront (not because it's been such a blockbuster TV season). Free.
—Toshiba's chief on HD DVD RIP. Free.

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