Those Canadian Club ads actually work

Kind of humorous to see that Canadian Club's retro campaign, which uses lines like "Your Mom Wasn't Your Dad's First" has actually worked, though it makes a certain kind of sense since it's so different than other liquor campaigns that it stands out in a crowd. According to Ad Age, case volume increased by 4.4 percent in 13 weeks. Here's to being politically incorrect.

Another politically-incorrect alcohol campaign

I'm looking at this Canadian Club print campaign and wondering if we're seeing a trend: of overtly politically-incorrect alcohol ads. Ad Age points out the obvious: that this campaign is very, very "Mad Men." If the pictures don't get the point across, there's the headline: "Your Mom wasn't your Dad's first." Of course, sex in alcohol advertising seems almost as old as sex itself, but there's a huge leap (into the sack) between this campaign and, say, Miller Lite's "Cat Fight" of a few years back. Same with the Partida "Tequila Confessions" campaign I posted about last week, in which a guy admits having a child in Chicago because of a night he drank too much tequila. Well, you know what your mother—the same one that wasn't your Dad's first—always said: Honesty is the best policy. Created by Energy BBDO Chicago.