I'm looking at this Canadian Club print campaign and wondering if we're seeing a trend: of overtly politically-incorrect alcohol ads. Ad Age points out the obvious: that this campaign is very, very "Mad Men." If the pictures don't get the point across, there's the headline: "Your Mom wasn't your Dad's first." Of course, sex in alcohol advertising seems almost as old as sex itself, but there's a huge leap (into the sack) between this campaign and, say, Miller Lite's "Cat Fight" of a few years back. Same with the Partida "Tequila Confessions" campaign I posted about last week, in which a guy admits having a child in Chicago because of a night he drank too much tequila. Well, you know what your mother—the same one that wasn't your Dad's first—always said: Honesty is the best policy. Created by Energy BBDO Chicago.
Showing posts with label Energy BBDO. Show all posts
Showing posts with label Energy BBDO. Show all posts
Wednesday, October 24, 2007
Another politically-incorrect alcohol campaign
I'm looking at this Canadian Club print campaign and wondering if we're seeing a trend: of overtly politically-incorrect alcohol ads. Ad Age points out the obvious: that this campaign is very, very "Mad Men." If the pictures don't get the point across, there's the headline: "Your Mom wasn't your Dad's first." Of course, sex in alcohol advertising seems almost as old as sex itself, but there's a huge leap (into the sack) between this campaign and, say, Miller Lite's "Cat Fight" of a few years back. Same with the Partida "Tequila Confessions" campaign I posted about last week, in which a guy admits having a child in Chicago because of a night he drank too much tequila. Well, you know what your mother—the same one that wasn't your Dad's first—always said: Honesty is the best policy. Created by Energy BBDO Chicago.
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