Got an email pitching me on buying this t-shirt today from the Gap, and I'm wondering—if logos are becoming vessels for content—is it completely obvious that this t-shirt is part of Product(RED)? Or isn't it? The reason the shirt says (2 weeks) on it is that the contribution from each t-shirt bought pays for two weeks of AIDS drugs. It's a limited edition, though I don't know if the shirt is on sale for only two weeks.
Showing posts with label Product(RED). Show all posts
Showing posts with label Product(RED). Show all posts
Wednesday, October 24, 2007
Is this Gap t-shirt a vessel for, um, content?
Got an email pitching me on buying this t-shirt today from the Gap, and I'm wondering—if logos are becoming vessels for content—is it completely obvious that this t-shirt is part of Product(RED)? Or isn't it? The reason the shirt says (2 weeks) on it is that the contribution from each t-shirt bought pays for two weeks of AIDS drugs. It's a limited edition, though I don't know if the shirt is on sale for only two weeks.
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