When am I going to be in a Gap ad?

So, was reading this morning in Ad Age about Gap's return to advertising. Reminded me that, the other day, whilst driving up the West Side Highway (travel advisory: if you miss the very confusing turn off on I-78 to get on the New Jersey Turnpike going north, you might end up at Chelsea Piers), I saw a ginormous billboard featuring four models wearing denim bell bottoms. The clothes actually looked cool--not at all conservative. Anyway, apparently the campaign is almost celebrity-free, featuring Liv Tyler and a few "lesser-known 'style makers'" per Ad Age. One of these is a blogger named Scott Schuman (right), who apparently runs something called The Sartorialist. It doesn't hurt that he's kinda good looking. Back here at Adverganza Estates, I still await my moment in the sun, but given my preference for t-shirts from dead dot-coms, and five-year-old shorts from Old Navy, it ain't happenin' anytime soon.

Is this Gap t-shirt a vessel for, um, content?

Got an email pitching me on buying this t-shirt today from the Gap, and I'm wondering—if logos are becoming vessels for content—is it completely obvious that this t-shirt is part of Product(RED)? Or isn't it? The reason the shirt says (2 weeks) on it is that the contribution from each t-shirt bought pays for two weeks of AIDS drugs. It's a limited edition, though I don't know if the shirt is on sale for only two weeks.