Wednesday, October 24, 2007

Is this Gap t-shirt a vessel for, um, content?

Got an email pitching me on buying this t-shirt today from the Gap, and I'm wondering—if logos are becoming vessels for content—is it completely obvious that this t-shirt is part of Product(RED)? Or isn't it? The reason the shirt says (2 weeks) on it is that the contribution from each t-shirt bought pays for two weeks of AIDS drugs. It's a limited edition, though I don't know if the shirt is on sale for only two weeks.

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