Lee Clow dreams of a golden iguana

I'm not up on all that is Lee Clow so I didn't know the TBWA/Chiat/Day creative guru had plans to start what he's defining as a "Media Arts Festival" in Mexico because, he says, ""I resent going to France to celebrate advertising." But now that I've read Adweek, I'm all caught up--and he pictures a golden iguana as the top prize. First, I wanted to mention that I've been to the Cannes confab only once but--being not as well traveled as Clow--I wasn't resentful in the slightest. Anyway, the term "media arts" is Clow's way of describing what it is he believes people in advertising are really up to these days, and was the basis of his keynote speech at Adweek's annual Creative Conference. "Everything we do now is media," he said. Part of me really thinks that's true, but the evil part of me just says, "There go those ad guys again trying to pretend they're not in advertising." Some of the agency's work for, say, Apple, is entertaining enough to qualify as media, but, I ask ya, aren't the agency's commercials for Nissan pretty much just commercials?