Thursday, October 25, 2007

Diddy to guide Ciroc vodka brand

Speaking of CMOs, Diddy is becoming, more or less, the CMO of Diageo's Ciroc vodka. Apparently he held a press conference yesterday in which he said of his plans to make the vodka the official vodka of New Year's Eve: " "When the ball drops, if you're not drinking Ciroc vodka, you're not drinking New Year's Eve the right way." Anyway, there's a full Q&A with him on the Ad Age site.

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