Don't know that I'll be walking through Times Square this Halloween season, but if I did, supposedly I'd see a 22-story version of this ad—an ad for Sears Craftsman made entirely out of the brand's tools. There are other components to this campaign—including the alleged selling of skeleton t-shirts at the Web site (I couldn't find it)—but surely, a 22-story ad is the most noteworthy. Would be really cool if it was carrying a chainsaw. Created by Young & Rubicam.
Monday, October 22, 2007
Skeleton new Craftsman spokes-creature
Don't know that I'll be walking through Times Square this Halloween season, but if I did, supposedly I'd see a 22-story version of this ad—an ad for Sears Craftsman made entirely out of the brand's tools. There are other components to this campaign—including the alleged selling of skeleton t-shirts at the Web site (I couldn't find it)—but surely, a 22-story ad is the most noteworthy. Would be really cool if it was carrying a chainsaw. Created by Young & Rubicam.
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2 comments:
Carmichael Lynch did the same "build a person out of the parts of the product" for Harley Davidson and did a much better job.
Not surprising, of course, but an interesting comparison.
http://adverganza.blogspot.com/2007/10/skeleton-new-craftsman-spokes-creature.html
you wouldn't know where I could get a copy of that wouldya? Thanks.
Cathy
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