Friday, August 10, 2007

Not sure I wanna post about Didja

I've been on the fence all week about whether to post anything about (the URL isn't live yet), the site from NBC Universal's USA Networks that's meant to be an archive of good ads. It's one of those announcements that I'm sure the network wants people like me to blog about, because it's so obviously a ploy to suck up to advertisers and agencies, who so dearly want the ads they produce to be viewed as content. Plus, why write about when it's a concept that's already out there from any number of players from TBS' to But I have to admit, Young Go Getter summed up my ambivalence better than I could. He or she says: "Didja is being made to help NBC milk a medium best they can."

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