Monday, August 6, 2007

Please make BBH's Wikipedia entry interesting

I'm feeling strangely emboldened now concerning my (eccentric) project to critique agencies' Wikipedia entries, now that Ogilvy & Mather's seems to have mysteriously changed, following an Adverganza post last week which noted that the entry was too promotional for Wikipedia's taste. Verge, the Ogilvy digital summit which last week was "the preeminent agency-led forum" is now simply "a a major agency-led forum." But now to Bartle Bogle Hegarty. Here it is, one of the more interesting agencies of the last decade or so, and this is how its Wikipedia post starts: "Bartle Bogle Hegarty (BBH) is a British advertising agency, responsible for some of the more notable advertising campaigns of the last twenty years." That sentence somehow makes it seem as though, despite the notable campaigns, the agency is staffed by a group of stuffy British accountants. If that insomnia-proof opener weren't boring enough, it manages to sum up the entire agency history in slightly over 200 words. I believe in brevity, but in the Wikipedia context, links to some of the award-winning work mentioned, and maybe an adjective or two, might help.

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