Wednesday, May 16, 2007

Mac vs. PC: the banner campaign

By now, everyone has seen streams of the Mac vs. PC campaign online, but last night on Underwire, I saw the streaming banner ad above, shot specifically to appear on the Web. There's nothing remarkable about the ad, in a sense, but it's the first time I've ever seen a popular campaign repurposed and reshot for a streaming banner ad. When PC starts knocking his head against the border of the banner (taking out his frustrations for upgrading to Vista), he says, "These banners are hard."

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