Wednesday, May 16, 2007

McDonald's looks to redefine McJob

Ad Age reports today that McDonald's has come out with a new commercial talking about the corporate advancement that is possible when someone takes a McJob, highlighting Karen King, who is now responsible for 5000 restaurants which represent a total of 36 percent of McDonald's domestic revenue. (I've yet to find it online.) Of course, this isn't the first time that McDonald's has tried to reinvent the perception of the McJob—a few months ago, it challenged the mighty Oxford English Dictionary over its characterization of a McJob as any sort of work that is demeaning, and the company has been going on about it on its corporate responsibility blog, recently posting the video above. And, anyone remember the 2005 effort that featured celebrities who'd actually had McJobs such as Olympian Carl Lewis?

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