Friday, May 18, 2007

Here comes BBH's Miller time

The Chicago Tribune is reporting that in moving its account to Bartle Bogle Hegarty, Miller Brewing is going to go back into the product comparison business, quoting a spokesperson as saying that, "We are determined to go back to product intrinsic ads." (Crispin, Porter and Bogusky resigned the account, having produced the not-at-all product-oriented Man Laws campaign.) Even if the positioning will be different, you can expect BBH to also indulge in the same testosterone-fueled hijinks as Crispin. It is the agency, after all, that brought the world The Bom Chicka Wah Wahs for Axe. Can the Swedish bikini team be far, um, behind?