Monday, August 6, 2007

Adverganza's Monday morning picks: part deux

Due to a technical difficulty had to break this into two sections:

From Mediapost:

—Laurie Petersen pleads with Disney not to destroy Club Penguin.
—Mediacom appoints a global director of creative. Hell, why doesn't the company just hire some art directors and a copywriter or two and get it over with?

From The New York Times:

—Digitas chief David Kenney becomes digital advertising's poster child, and Maurice Levy thinks that his purchase of Digitas was what set off the current round of industry consolidation. Gotta love ad guys and their egos. Oh, and I was right about Digitas' buying a Chinese outfit to take advantage of cheap labor. It's a good thing that there's no way to inject poison into a banner ad.

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