Monday, August 6, 2007

Heinz campaign is a CGM success

Since this is the last day that people can submit videos to Heinz's consumer-generated advertising contest, I think the contest can safely be called a winner. If I'm reading my YouTube metrics correctly, there have been over 2300 entries—more impressively, many of those entries have tens of thousands of views. Even if none of the ones that I saw seemed particularly scintillating—though I posted one mildly funny one above—it comes through loud and clear that people not only love their ketchup, but have a fascination with the iconic Heinz bottle as well. The next step in the campaign is the inevitable voting by Americans everywhere, followed by the airing of the top five on TV. Some products were made for CGM, and Heinz is one of them.

No comments: