Sunday, August 26, 2007

Adverganza's post-vacation picks, 08.27.07

OK, I'm back from vacation and rarin' to go. God, I lie. Without further ado, here's my scan of the Monday morning headlines, so you don't have to:

From Advertising Age:

—Martha Stewart has faith in people over 50. Let's give her a presidential pardon.
Ad Age gets an exclusive on GSD&M's transformation into The Idea City. Or was it already one? UPDATE: It wasn't an exclusive, as it's also in the Journal today as paid content.
—How Procter & Gamble reaches African-American women.
—Hold your nose: the pharmaceutical industry tries out sensory branding.
—Bob Garfield gives zero stars to Berlin Cameron United's Heineken DraftKeg campaign.

From Adweek (no print issue this week, lazy bastards! Kidding;):

—A Q&A with Tom Carroll on the hiring of JWT's Colleen DeCourcy.
—WPP unit says that old media still are viewed as most effective among consumers. It must be that they're largely analog, she mused facetiously.

From Mediapost:

—If you're a baby boomer, Ann Taylor is looking for you.
—New Subaru campaign exploits a niche for every model.
—WSJ Digital rejiggers its management.
—Users react to YouTube's new ad model.
Consumer Reports offers up free crash-test videos. For hours of carnage-induced fun, point your browser here.

From The New York Times:

—One way to finance your SUV: get someone to pay to have it plastered with ads.
South Park creators cut a deal to get a share of Web ad revenue. Artists getting compensated? Who'da thunk?
—You mean advertisers don't want their ads showing up on "To Catch a Predator"?

From The Wall Street Journal (subscription required unless otherwise indicated):

—Web company pays bloggers to write about them. Oy. (Free content!)
—Famous Amos explains how to make a brand around a personality.

1 comment:

Anonymous said...

Every one of these publications has something relevant in it except Adweek, whose Web site's lead story is a Q&A with Tom Carroll. Does anyone seriously care what that drunk has to say? Talk about keeping both feet in the Old School. Wake up Adweek. It's the 21st century.