Tuesday, August 14, 2007

Andy Roddick's mojo is a caveman

So in preparation for the upcoming ABC series, Cavemen, that leftist rag the Village Voice has devoted many column inches to an interview with the actor—who, as we've said repeatedly, is not in the Geico spots—who will play the starring caveman in the series. His name is Nick Kroll, he compared the early attempts at putting on his caveman makeup to "rubbing fiberglass on my face" and his commercial claim to fame was playing Andy Roddick's mojo in the ill-fated American Express campaign from a few years back. Above, is the second "Mojo" spot, after Roddick had been bounced out of the U.S. Open in the first round. (The first one isn't posted anywhere I could find.) I guess maybe we could call this whole caveman/mojo thing six degrees of David Ogilvy.

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