Wednesday, August 15, 2007

Take a look inside the "Happiness Factory"

Hadn't seen this "documentary" about the shooting of the Coke "Happiness Factory" commercial from Wieden + Kennedy and Psyop before, but Brentter posted it in the last day or so, and two earlier YouTubers posted it in the last six weeks. OK, enough of the logistics. If you haven't watched all six minutes of it, take a break and do it. Amazingly, it keeps the quality of the original spot going throughout, and you can definitely attribute the time you spend watching it to "research." This is how it's done, people.

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