Thursday, September 20, 2007

How to play around with a Google Gadget Ad

Per usual, Google got a lot of ink, and bytes, out of its announcement yesterday about its new Gadget Ads, which give brand advertisers and their agencies widgets in which to embed lots of interactivity, which can then be distributed throughout Google's AdSense network. I always find descriptions of these new online ad units confusing—including when I try to describe them—so the best thing to do if you want to know more is to go to the Google Gadget ads home page, where you can learn more about them and also play around with a live version of the Gadget ad I've pictured here. There's also a full page of Gadget case studies at this link.

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