Sunday, March 23, 2008

Adverganza's Monday morning picks, 03.24.08

Wherein I scan the Monday morning headlines so you don't have to. (Hope I get through them all during this round. Who heard of kids having three days off from school for Easter?):

From Advertising Age:

—Hey marketers! Come cozy up to the recession! And another story about marketing in a recession.
Starbucks, the social network.
—Ashley Dupre needs to get a move on. Kinda.
—Did you know that last week was "Water Week"? Sorry for drinking all that Diet Coke.
—Speaking of which, Coke has been helping Darfur, no matter what Jill Savitt said.
—New Sprint commercial makes Bob Garfield dizzy.

From Adweek:

Switching to C3: The aftermath.
How Magna Global's Steve Sternberg would like to see C3 evolve.
Why Group M's Rino Scanzoni thinks C3 will be around for awhile.
—Guess what? Social media metrics aren't perfect yet.
—Brian Morrissey's long-awaited prom dress story. (OK, that was an inside joke.)
—How many people have been watching TV on Web portals.
—More on Crispin's equity deal with AmericaFree.TV.
—Good God. Focus group hypnosis.
—Now PHD is going green. St. Patrick's day was last week.

From Brandweek:

VW to launch campaign featuring talking car named Max. Scary.
—The good and the bad about Coldwell Banker's new campaign.

From Mediapost:

—Gatorade launches its Tiger Woods campaign. Some sort of contest, etc.
—New Balance focuses on high-schoolers and triples its ad budget.
—LinkedIn to do company profiles with BusinessWeek.
—Media buyers want sports programmers to move over to C3, but they don't.

From The New York Post:

—MySpace may launch its digital music venture with record labels as soon as this week.

From The New York Times:

—Recession? What Doubledown Media worry?
C'mon everybody, let's haggle! (OK, this link is from Sunday, but ya gotta read it before you pay list price on that flat-screen TV.)
—Now that we're all gonna learn what "rickrolling" is, it'll be uncool by tomorrow.
—Scion devotees can make their own logo.

From The Wall Street Journal:

Election-themed spots from mainstream advertisers. Happens every four years. Free.

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