Thursday, March 27, 2008

Dr Pepper's funniest marketing idea ever

You gotta love this new, promotion-or-whatever-it-is, for Dr Pepper. In case you haven't heard, Dr Pepper is promising a free can of Dr Pepper for everyone in the U.S. if Axl Rose can just deliver his long-awaited (well many of us have stopped waiting) album during this calendar year. When I was reading about it this morning on Mediapost, I couldn't help but laugh when I saw that the director of marketing's name was Jaxie Alt, which seems almost like an Axl Rose word scramble. Then there's this classic quote attributed to a company spokesperson: "It took a little patience for us to perfect Dr Pepper's special mix of 23 ingredients, so we completely understand and empathize with Axl's quest for the perfect album." No word from Axl's camp, far as I can tell. Then again, it's probably hunkered down in a dark closet somewhere.

1 comment:

Esther Montgomery said...


I'm wandering round the internet, letting people know about my blog


I hope you don't mind.

It's just that if I don't let people know I'm here they may never know - er - that I'm here!

Esther Montgomery